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Amazon say that Cyber Monday smashed the company’s records to become the biggest shopping day in history.

The company did not release hard figures but said 2018 was “the single biggest shopping day in the company’s history with the most products ordered worldwide,” a company press release said on Tuesday.

Amazon also said that the period between Thanksgiving and Cyber Monday — known as the Turkey-five — also broke the company record for the most sales worldwide, selling “millions” more products than the same period in 2017.

Jeff Wilke, CEO of Amazon Worldwide Consumer said: “Black Friday and Cyber Monday continue to break records on Amazon year over year, which tells us that customers love shopping for deals to kick off the holiday shopping season.”

The biggest ever?

2018’s Cyber Monday was tipped to be the biggest-ever by experts, who predicted that $7.8 billion would be pulled in from sales, which would be 18% more than 2017, according to a report from Adobe Analytics.

The whole holiday weekend could confirm that people are changing the way they shop, according to Ray Wimer, an assistant professor of retail practice at Syracuse University. He told Business Insider that Black Friday and Cyber Monday had merged as shoppers’ habits shifted online.

“Black Friday is really no longer a one-day shopping extravaganza, it really signals a kickoff to a four-day promotional period that concludes on Cyber Monday,” he said.

Though Cyber Monday looks to have broken records, it is eclipsed by Singles Day, a Chinese shopping event that attracts almost four times the sales volume.

With $30.8 billion made in sales over 24 hours this month from a single company — the e-commerce platform Alibaba — Singles Day celebration is easily the biggest shopping event on earth.

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